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Volkswagen gets New Logo

September 11, 2019 softwingstech Logo Design Brand design, Brand Identity, New Logo, Volkswagen

Volkswagen unveils its new logo at the ongoing Frankfurt Motor Show 2019. Volkswagen’s Chief Designer Klaus Bischoff played a key role in the development of the new corporate identity. “In the new brand design, we have created an authentic communications platform for the emotional presentation of e-mobility. We are showing the Volkswagen of the future under the motto of “digital-first” and “no filter”.

History of Volkswagen Logos

The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months. A total of 19 internal teams and 17 external agencies were involved in the project.

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