Volkswagen unveils its new logo at the ongoing Frankfurt Motor Show 2019. Volkswagen’s Chief Designer Klaus Bischoff played a key role in the development of the new corporate identity. “In the new brand design, we have created an authentic communications platform for the emotional presentation of e-mobility. We are showing the Volkswagen of the future under the motto of “digital-first” and “no filter”.
History of Volkswagen Logos
The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months. A total of 19 internal teams and 17 external agencies were involved in the project.
