A lot of people feel that it is the small businesses that have to use social media services to succeed. That is definitely true, but saying that leading companies do not use social media is certainly off the mark. In fact, research conducted by Buddy Media shows that Facebook, Twitter, and YouTube are always considered while making marketing strategies in bigger companies. 94% of the participating companies said that Facebook was the top priority when it came to social media marketing.
Since social networks allow these companies access to such a large number of people, they are mostly used for promotions and PR related work. But off late, companies have started using social media as a way to provide customer service, for internal communication, and to conduct market research. A number of factors affect the success of the marketing campaigns of these companies on social media platforms. Adaptability and having a good management are the two of the most important factors.